Privacy Policy

Introduction

This Privacy Policy explains how Altiva Finance (“Company,” “we,” “us,” or “our”) collects, uses, discloses, and protects information about you when you visit our website at www.altivafinance.com (the “Site”), use our services, or otherwise interact with us.

Your privacy is important to us. By using our Site and services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein. If you do not agree with the terms of this Privacy Policy, please do not access or use our Site or services.

For information about how we use cookies and similar tracking technologies, please see our Cookie Policy.

Information We Collect

Information You Provide to Us

We collect information you voluntarily provide to us, including:

• Contact Information: Name (first and last), email address, phone number, company name, job title, mailing address
• Business Information: Company size and stage, funding status and amount raised, industry/vertical, current accounting software and tools used, specific financial services needed
• Communications: Messages and inquiries submitted through our contact forms, email correspondence, chat transcripts, feedback and survey responses
• Account Information (for clients): Login credentials, billing and payment information, service preferences
• Career Application Information: Resume/CV, cover letter, professional references, employment history, educational background

Information We Collect Automatically

When you visit our Site, we automatically collect certain information, including:

• Device and Browser Information: IP address, browser type and version, operating system, device type and identifiers, screen resolution
• Usage Information: Pages visited and content viewed, time spent on pages, click patterns and navigation paths, referring website or source, date and time of visits
• Location Information: General geographic location (derived from IP address), time zone

Information from Third Parties

We may receive information about you from third parties, including business partners, analytics providers, marketing partners, and publicly available sources.

How We Use Your Information

We use the information we collect for the following purposes:

• To Provide Our Services: Deliver accounting, CFO advisory, tax, and financial services; process transactions and manage client accounts; communicate with you about your services; provide customer support and respond to inquiries; fulfill contractual obligations
• To Improve Our Site and Services: Analyze usage patterns and trends; identify and fix technical issues; develop new features and services; personalize your experience on our Site; conduct research and analysis
• To Communicate With You: Send service-related announcements and updates; respond to your requests, questions, and feedback; provide information about our services that may interest you; send newsletters, blog updates, and educational content (with your consent)
• For Marketing and Advertising: Display relevant advertisements on third-party websites; measure the effectiveness of our marketing campaigns; send promotional communications (with your consent or where permitted by law)
• For Business Operations: Process job applications and manage recruitment; comply with legal obligations and regulatory requirements; protect against fraud and unauthorized access; enforce our terms and policies

How We Share Your Information

We may share your information in the following circumstances:

Service Providers

We share information with third-party vendors who perform services on our behalf, including cloud hosting and data storage providers, payment processors, email marketing platforms, customer relationship management (CRM) systems, analytics and advertising services, and professional advisors (legal, accounting, consulting). All service providers are contractually obligated to protect your information and use it only for the purposes we specify.

Business Partners

With your consent or at your direction, we may share information with accounting software providers (QuickBooks, Xero, NetSuite, etc.), payroll service providers, banking and financial institutions, and legal and tax advisors.

Legal Compliance and Protection

We may disclose your information when required or permitted by law, including responding to subpoenas, court orders, or legal process; cooperating with law enforcement or government agencies; protecting our rights, property, or safety; and preventing fraud or illegal activities.

Business Transfers

In the event of a merger, acquisition, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you of any such change and your choices regarding your information.

Aggregated or De-Identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you for any purpose, including industry benchmarking, research, and analytics.

Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to collect information and improve your experience. We use the following types of cookies:

• Essential Cookies: Required for the Site to function properly. These cannot be disabled.
• Analytics Cookies: Help us understand how visitors use our Site. We use services like Google Analytics to collect anonymous usage data.
• Marketing Cookies: Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns.
• Preference Cookies: Remember your settings and preferences for a personalized experience.

You can control cookies through your browser settings or opt out of interest-based advertising through the Digital Advertising Alliance (DAA), Network Advertising Initiative (NAI), or European Interactive Digital Advertising Alliance (EDAA).

Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct inaccurate or incomplete information
• Deletion: Request that we delete your personal information, subject to certain exceptions
• Portability: Request your data in a portable, machine-readable format

To exercise these rights, contact us at privacy@altivafinance.com. We will verify your identity before processing your request and respond within the timeframe required by applicable law.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information is collected, used, and disclosed; the right to delete personal information; the right to opt out of the “sale” or “sharing” of personal information; the right to correct inaccurate personal information; and the right to non-discrimination for exercising your privacy rights.

European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR), including the right to access, correct, or delete your personal data; the right to restrict or object to processing; the right to data portability; the right to withdraw consent; and the right to lodge a complaint with a supervisory authority.

Data Security

We implement appropriate technical and organizational measures to protect your information, including encryption of data in transit (TLS/SSL) and at rest, access controls and authentication requirements, regular security assessments and audits, employee training on data protection, secure data storage with reputable cloud providers, and incident response procedures. Despite these measures, no system is completely secure. We cannot guarantee the absolute security of your information.

Data Retention

We retain your information for as long as necessary to provide our services to you, comply with legal, accounting, and regulatory obligations, resolve disputes and enforce our agreements, and support business operations and improve our services. When we no longer need your information, we will securely delete or anonymize it.

International Data Transfers

Our Site and services are operated from the United States. If you are located outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. For transfers from the EEA, UK, or Switzerland, we rely on appropriate safeguards, including standard contractual clauses approved by the European Commission.

Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will take steps to delete it.

Third-Party Links

Our Site may contain links to third-party websites, applications, or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will post any changes on this page with an updated “Last Updated” date. For material changes, we will provide prominent notice on our Site or send you a notification.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

This Privacy Policy is effective as of the “Last Updated” date above.